haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 329-338 / 556
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329.
Editorial environment and advertising effectiveness.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16
 1987 Appel, V.
330.
Reflections of culture : an analysis of Japanese and American advertising appeals.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 51-59
 1987 Mueller, B.
331.
Response-bias-free recognition tests to measure advertising effects.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 23-36
 1987 Singh, S. N.
Churchill, G. A.
332.
Guideline SM : tracking the commercial viewer's wandering attention.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 15-22
 1987 Young, C. E.
Robinson, M.
333.
Point of view : using creative writing techniques in focus groups.
Journal of Advertising Research
1987 : DEC-1987 JAN, VOL. 26:6, p. 57-65
 1987 Durgee, J. F.
334.
Cross-impact of competitive advertising : how to find out whether it helps or hurts you.
Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 33-37
 1987 Kamen, J. M.
335.
Point of view : the paradox of increasing returns to advertising.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 45-53
 1987 Steiner, R. L.
336.
An empirical investigation of advertising wearin and wearout.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 45-50
 1987 Henderson Blair, M.
337.
Marketplace measurement : the evolution of market testing.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. RC3-RC5
 1987 Donius, J. F.
338.
Picture-word consistency and the elaborative processing of advertisements.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 359-369
 1987 Houston, M. J.
Childers, T. L.
Heckler, S. E.
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