haku: @indexterm marketing / yhteensä: 4535
viitteet: 33-42 / 4535
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33.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
34.
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 1-12
 2011 Michalek, J.J. (et al.)
35.
Managing cross-functional co-operation for new product development success
Long Range Planning
2011 : FEB, VOL. 44:1, p. 26-41
 2011 Gemser, G.
Leenders, M.A.A.M.
36.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
37.
Effects of alliances, time, and network cohesion on the initiation of foreign sales by new ventures
Strategic Management Journal
2011 : APR, VOL. 32:4, p. 424-446
 2011 Yu, J.
Gilbert, B.A.
Oviatt, B.M.
38.
A framework for assessing immorally manipulative marketing tactics
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 97-118
 2011 Sher, S.
39.
Consumer perceptions of the antecedents and consequences of corporate social responsibility
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 47-55
 2011 Stanaland, A.J.S.
Lwin, M.O.
Murphy, P.E.
40.
Corporate social responsibility and the benefits of employee trust: A cross-disciplinary perspective
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 29-45
 2011 Hansen, S.D. (et al.)
41.
How sustainability ratings might deter 'greenwashing': A closer look at ethical corporate communication
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 15-28
 2011 Parguel, B.
Benoit-Moreau, F.
Larceneux, F.
42.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
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