haku: @journal_id 1668 / yhteensä: 273
viitteet: 33-42 / 273
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 otsikkovuositekijä
33.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
34.
Assigning television commercial videotapes to time slots under alternative message spacing policies
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 431-450
 2010 Brusco, M.J.
Singh, R.
35.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
36.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
37.
Creative determinants of viral video viewing
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 349-368
 2010 Southgate, D.
Westoby, N.
Page, G.
38.
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348
 2010 Taylor, C.R.
39.
Negotiating subcultural authenticity through interpretation of mainstream advertising
International Journal of Advertising
2010 : VOL. 29:2, p. 303-326
 2010 Mikkonen, I.
40.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
41.
Exporting America, Usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
International Journal of Advertising
2010 : VOL. 29:2, p.245-278
 2010 Lwin, M.O.
Stanaland, A.J.S.
Williams, J.D.
42.
How consumer heterogeneity muddles the international advertising debate
International Journal of Advertising
2010 : VOL. 29:2, p. 221-244
 2010 Koslow, S.
Costley, C.
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