haku: @journal_id 1742 / yhteensä: 80
viitteet: 33-42 / 80
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
33.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
34.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
35.
The relation between brand-name linguistic characteristics and brand-name memory
Journal of Advertising
2003 : VOL. 32:3, p. 7-17
 2003 Lowrey, T.M.
Shrum, L.J.
Dubitsky, T.M.
36.
Tools or toys: inventing the need for domestic appliances in postwar and postmodern Finland
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 83-93
 2003 Pantzar, M.
37.
World War II poster campaigns: preaching frugality to American consumers
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 69-82
 2003 Witkowski, T. H.
38.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
39.
"Red time is me time": advertising, ambivalence, and women's magazines
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 35-45
 2003 Stevens, L.
Maclaran, P.
Brown, S.
40.
Men, dogs, guns, and cars: the semiotics of rugged individualism
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 9-22
 2003 Hirschman, E. C.
41.
Peer evaluation and readership of influential contributions to the advertising literature
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 65-75
 2002 Beard, F. K.
42.
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 53-64
 2002 Liu, Y.
Shrum, L. J.
« edellinen sivu | seuraava sivu »
SCIMA