haku: @journal_id 1758 / yhteensä: 45
viitteet: 33-42 / 45
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 otsikkovuositekijä
33.
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
Marketing theory
2002 : VOL. 2:1, p. 5-28
 2002 Brodie, R, J.
Glynn, M. S.
Durme, J. Van
34.
Towards a critical multicultural marketing theory
Marketing Theory
2002 : JUN, VOL. 2:2, p. 207-236
 2002 Burton, D.
35.
Service quality and the consumer's experience: towards an interpretive approach
Marketing Theory
2002 : JUN, VOL. 2:2, p. 189-205
 2002 Schembri, S.
Sandberg, J.
36.
Research on ending exchange relationships: a categorization, assessment and outlook
Marketing Theory
2002 : JUN, VOL. 2:2, p. 165-188
 2002 Tähtinen, Jaana
Halinen, Aino
37.
Partial employees and consumers: a postmodern, meta-theoretical perspective for services marketing
Marketing Theory
2001 : VOL. 1:2, p. 225-243
 2001 Manolis, C. (et al.)
38.
Marketing images: construct definition, measurement issues, and theory development
Marketing Theory
2001 : VOL. 1:2, p. 201-224
 2001 Stern, B.
Zinkhan, G.M.
Jaju, A.
39.
Foundations of consumer behaviour analysis
Marketing Theory
2001 : VOL. 1:2, p. 165-199
 2001 Foxall, G.R.
40.
Timews square, Disneyphobia, HegeMickey, the Ricky Principle, and the downside of the entertainment economy: it's fun-dumb-mental
Marketing Theory
2001 : VOL 1:2, p. 139-163
 2001 Holbrook, M.B.
41.
Commonalities between research methods for consumer science and biblical scholarship
Marketing Theory
2001 : VOL. 1:1, p. 109-133
 2001 Iacobucci, D.
42.
Living with ambivalence: Attitudes to advertising in postmodern times
Marketing Theory
2001 : VOL. 1:1, p. 91-108
 2001 O'Donohoe, S.
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