haku: @journal_id 573 / yhteensä: 525
viitteet: 33-42 / 525
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33.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 225-235
 2010 Gierl, H.
Huettl, V.
34.
Managing sales teams in a virtual environment
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 213-224
 2010 Rapp, A. (et al.)
35.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
36.
Motivated consumer innovativeness: concept, measurement, and validation
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 308-318
 2010 Vandecasteele, B.
Geuens, M.
37.
The impact of brand extension success drivers on brand extension price premiums
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 319-328
 2010 Sattler, H. (et al.)
38.
Extent and impact of response biases in cross-national survey research
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 329-341
 2010 Tellis, G. J.
Chandrasekaran, D.
39.
Understanding investors' decisions to purchase innovative products: drivers of adoption timing and range
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 342-355
 2010 Hoffmann, A. O.I.
Broekhuizen, T. L.J.
40.
Stated intentions and purchase behavior: a unified model
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 356-366
 2010 Sun, B.
Morwitz, V. G.
41.
Estimating aggregate consumer preferences from online product reviews
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 293-307
 2010 Decker, R.
Trusov, M.
42.
Guest editorial: Special section on enhancing sales force productivity
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 44-45
 2010 Albers, S.
Krafft, M.
Mantrala, M.
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