haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 332-341 / 556
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332.
Guideline SM : tracking the commercial viewer's wandering attention.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 15-22
 1987 Young, C. E.
Robinson, M.
333.
Point of view : using creative writing techniques in focus groups.
Journal of Advertising Research
1987 : DEC-1987 JAN, VOL. 26:6, p. 57-65
 1987 Durgee, J. F.
334.
Cross-impact of competitive advertising : how to find out whether it helps or hurts you.
Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 33-37
 1987 Kamen, J. M.
335.
Point of view : the paradox of increasing returns to advertising.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 45-53
 1987 Steiner, R. L.
336.
An empirical investigation of advertising wearin and wearout.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 45-50
 1987 Henderson Blair, M.
337.
Marketplace measurement : the evolution of market testing.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. RC3-RC5
 1987 Donius, J. F.
338.
Picture-word consistency and the elaborative processing of advertisements.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 359-369
 1987 Houston, M. J.
Childers, T. L.
Heckler, S. E.
339.
Associative positioning strategies through comparative advertising: attribute versus overall similarity approaches.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 377-388
 1987 Dröge, C.
Darmon, R. Y.
340.
Source magnification : the role of multiple sources in the processing of advertising appeals.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 412-417
 1987 Moore, D. J.
Reardon, R.
341.
A model for relating advertising media exposures to purchase incidence behaviour patterns.
Management Science
1987 : OCT, VOL. 33:10, p. 1253-1266
 1987 Zufryden, F. S.
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