haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 336-345 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
336.
An empirical investigation of advertising wearin and wearout.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 45-50
 1987 Henderson Blair, M.
337.
Marketplace measurement : the evolution of market testing.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. RC3-RC5
 1987 Donius, J. F.
338.
Picture-word consistency and the elaborative processing of advertisements.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 359-369
 1987 Houston, M. J.
Childers, T. L.
Heckler, S. E.
339.
Associative positioning strategies through comparative advertising: attribute versus overall similarity approaches.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 377-388
 1987 Dröge, C.
Darmon, R. Y.
340.
Source magnification : the role of multiple sources in the processing of advertising appeals.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 412-417
 1987 Moore, D. J.
Reardon, R.
341.
A model for relating advertising media exposures to purchase incidence behaviour patterns.
Management Science
1987 : OCT, VOL. 33:10, p. 1253-1266
 1987 Zufryden, F. S.
342.
Role portrayals of women in advertising : cognitive responses and advertising effectiveness.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 54-63
 1987 Leigh, T. W.
Rethans, A. J.
Reichenbach Whitney, T.
343.
Heroes : the selling of John Player Special.
European Research
1987 : NOV, VOL. 15:4, p. 248-255
 1987 Ryssel, C.
Rudolf, H.
344.
Copy research : facts and fictions.
European Research
1987 : NOV, VOL. 15:4, p. 226-231
 1987 Spielman, H. M.
345.
Measuring advertising effectiveness : emergence of an international standard?
European Research
1987 : VOL. 15:1, p. 40-51
 1987 Schwoerer, J.
« edellinen sivu | seuraava sivu »
SCIMA