haku: @journal_id 69 / yhteensä: 714
viitteet: 336-345 / 714
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 otsikkovuositekijä
336.
Mirror, Mirror, on the wall, what's unfair in the reflections on advertising?
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 95-103
 1987 Holbrook, M. B.
337.
Market segmentation, product differentiation, and marketing strategy.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 1-10
 1987 Dickson, P. R.
Ginter, J. L.
338.
Developing buyer-seller relationships.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 11-27
 1987 Dwyer, F. R.
Schurr, P. H.
Oh, S.
339.
Role stress among industrial buyers : an integrative model.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 28-45
 1987 Michaels, R. E.
Day, R. L.
Joachimsthaler, E. A.
340.
The effectiveness of marketing policy boycotts : environmental opposition to marketing.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 46-57
 1987 Garrett, D. E.
341.
A theoretical model of consumer negotiated pricing : an orientation perspective.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 58-73
 1987 Evans, K. R.
Beltramini, R. F.
342.
The price bundling of services : a normative framework.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 74-85
 1987 Guiltinan, J. P.
343.
Predictability and personalization in the service encounter.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 86-96
 1987 Surprenant, C. F.
Solomon, M. R.
344.
A choice sets model of retail selection.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 97-110
 1987 Spiggle, S.
Sewall, M. A.
345.
Marketing's interaction with other functional units : a conceptual framework and empirical evidence.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 1-19
 1987 Ruekert, R. W.
Walker, O. C.
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