haku: @journal_id 58 / yhteensä: 815
viitteet: 338-347 / 815
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 otsikkovuositekijä
338.
Content-analysis research: an examination of applications with directives for improving research reliability and objectivity
Journal of Consumer Research
1991 : VOL. 18:2, p.243-250
 1991 Kolbe, R.H.
Burnett, M.S.
339.
An empirical test of a model of external search for automobiles
Journal of Consumer Research
1991 : VOL. 18:2, p.233-242
 1991 Srinivasan, N.
Ratchford, B.T.
340.
Repositioning for changing preferences: the case of beef versus poultry
Journal of Consumer Research
1991 : VOL. 18:2, p.219-233
 1991 Anderson, E.W.
Shugan, S.M.
341.
Value segmentation: a model for the measurement of values and value systems
Journal of Consumer Research
1991 : VOL. 18:2, p.208-218
 1991 Kamakura, W.A.
Mazzon, J.A.
342.
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
Journal of Consumer Research
1991 : VOL. 18:2, p.185-193
 1991 Park, C.W.
Milberg, S.
Lawson, R.
343.
Perceived control and the effects of crowding and consumer choice on the service experience
Journal of Consumer Research
1991 : VOL. 18:2, p.174-184
 1991 Hui, M.K.
Bateson, J.E.G.
344.
The differential role of characteristics of music on high- and low-involvement consumers' processing of ads
Journal of Consumer Research
1991 : . VOL. 18:2, p.161-173
 1991 Maccinis, D.J.
Park, C.W.
345.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
346.
The critical imagination: emancipatory interests in consumer research
Journal of Consumer Research
1991 : VOL: 18:2, p.129-144
 1991 Murray, J.F.
Ozanne, J.L.
347.
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127
 1991 Glazer, R.
Kahn, B.E.
Moore W.L.,
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