haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 34-43 / 265
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34.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
35.
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Journal of Retailing
2003 : VOL. 79:2, p. 121-135
 2003 Krishnamurthi, L.
Papatla, P.
36.
Trust, involvement profile and customer retention - modelling, effects and implications
International Journal of Technology Management
2003 : VOL. 26:5-6, p. 621-639
 2003 Teichert, T.
Rost, K.
37.
Complaint behavior as a factor in cruise line losses: an analysis of brand loyalty
Journal of Travel & Tourism Marketing
2003 : VOL. 15:1, p. 77-91
 2003 Miller, A. R.
Grazer, W. F.
38.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
39.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
40.
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 229-240
 2003 Yi, Y.
Jeon, H.
41.
The asymmetric information model of state dependence
Marketing Science
2002 : FALL, VOL. 21:4, p. 435-454
 2002 Moshkin, N.V.
Shachar, R.
42.
Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas time
Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 37-53
 2002 O'Cass, A.
Clarke, P.
43.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
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