haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 340-349 / 469
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340.
Striking a balance between brand "popularity" and brand loyalty.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 53-59
 1985 Raj, S. P.
341.
Le marketing des organisations a but non lucratif = Marketing in non profit making organizations.
Revue Francaise de Gestion
1985 : JAN-FEB, 50, p. 73-79
 1985 Flipo, J. P.
342.
Image variables in multi-attribute product evaluations : country-of-origin effects.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699
 1984 Erickson, G. M.
Johansson, J. K.
Chao, P.
343.
Understanding the bases of parental concern and reaction to children's food advertising.
Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 79-92
 1984 Grossbart, S. L.
Crosby, L. A.
344.
Children's recognition of consumption symbolism in children's products.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 386-397
 1984 Belk, R.
Mayer, R.
Driscoll, A.
345.
A consumer-oriented approach for determining market structures.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 32-45
 1984 Srivastava, R. K.
Alpert, M. I.
Shocker, A. D.
346.
Change mechanisms in the diffusion of residential energy conservation practices : an empirical study.
Technological Forecasting and Social Change
1984 : APR, VOL. 25:2, p. 123-138
 1984 Brown, M. A.
347.
Le choix d'un magasin : qu'est-ce qui fait courir les consommateur?= Where do people shop : what appeals to consumers?
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 66-76
 1984 Kalika, M.
348.
Marketing strategy and the structure of aggregate, segment-specific, and differential preferences.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 62-67
 1984 Holbrook, M. B.
Holloway, D. V.
349.
Detecting and explaining vividness effects in attitudinal judgments.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 54-64
 1984 Kisielius, J.
Sternthal, B.
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