haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 340-349 / 478
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340.
Segmenting VCR owners.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39
 1988 Potter, W. J.
341.
Can price competition dominate market segmentation?
Journal of Industrial Economics
1988 : JUN, VOL. 36:4, p. 431-442
 1988 Martinez-Giralt, X.
Neven, D. J.
342.
A least squares procedure for benefit segmentation with conjoint experiments.
Journal of Marketing Research
1988 : VOL. 25:2, p. 157-167
 1988 Kamakura, W. A.
343.
Market segmentation and apartheid. (!Multi-racial society)
European Journal of Marketing
1988 : VOL. 22:3, p. 7-13
 1988 Duncan Reekie, W.
344.
Segmentation de marche : Differenciation de produit et strategie marketing.
Recherche et Applications en Marketing
1988 : VOL. 3:1, p. 35-51
 1988 Dickson, P. R.
Ginter, J. L.
345.
How to sell to a segmented market.
Journal of Business Strategy
1988 : JAN-FEB, VOL. 9:1, p. 18-22
 1988 Swenson, C. A.
346.
Ipsative Rescaling: An Answer to The Response Set Problem In Segmentation Analysis
Journal of Advertising Research
1987 : JUNE/JULY, VOL.27:3, p.37-42
 1987 Gurwitz, P.
347.
Six Steps to Success: A Strategy for Examining Potential Markets in the U. S.
Business Quarterly
1987 : Fall VOL. 52, No 2, p.101-103
 1987 Weymes, E.
348.
A simultaneous approach to market segmentation and market structuring.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 139-153
 1987 Grover, R.
Srinivasan, V.
349.
Marketing to Yuppies.
Advanced Management Journal
1987 : SUMMER, VOL. 52:3, p. 52-55
 1987 Combs, H. W.
Banks, M. C.
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