haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 340-349 / 556
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340.
Source magnification : the role of multiple sources in the processing of advertising appeals.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 412-417
 1987 Moore, D. J.
Reardon, R.
341.
A model for relating advertising media exposures to purchase incidence behaviour patterns.
Management Science
1987 : OCT, VOL. 33:10, p. 1253-1266
 1987 Zufryden, F. S.
342.
Role portrayals of women in advertising : cognitive responses and advertising effectiveness.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 54-63
 1987 Leigh, T. W.
Rethans, A. J.
Reichenbach Whitney, T.
343.
Heroes : the selling of John Player Special.
European Research
1987 : NOV, VOL. 15:4, p. 248-255
 1987 Ryssel, C.
Rudolf, H.
344.
Copy research : facts and fictions.
European Research
1987 : NOV, VOL. 15:4, p. 226-231
 1987 Spielman, H. M.
345.
Measuring advertising effectiveness : emergence of an international standard?
European Research
1987 : VOL. 15:1, p. 40-51
 1987 Schwoerer, J.
346.
An analysis of advertising and distribution effectiveness.
European Journal of Operational Research
1987 : FEB, VOL. 28:2, p. 175-179
 1987 Brissimis, S. N.
Kioulafas, K. E.
347.
Children's advertising : how it works, how to do it, how to know if it works.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. RC13-RC15
 1986 Rust, L.
348.
New techniques for understanding consumer reactions to advertising.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. RC6-RC9
 1986 Lannon, J.
349.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
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