haku: @journal_id 58 / yhteensä: 815
viitteet: 344-353 / 815
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 otsikkovuositekijä
344.
The differential role of characteristics of music on high- and low-involvement consumers' processing of ads
Journal of Consumer Research
1991 : . VOL. 18:2, p.161-173
 1991 Maccinis, D.J.
Park, C.W.
345.
The use of comparative advertising for brand positioning: association versus differentiation
Journal of Consumer Research
1991 : VOL. 18:2, p.145-160
 1991 Pechmann, C.
Ratneshwar, S.
346.
The critical imagination: emancipatory interests in consumer research
Journal of Consumer Research
1991 : VOL: 18:2, p.129-144
 1991 Murray, J.F.
Ozanne, J.L.
347.
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127
 1991 Glazer, R.
Kahn, B.E.
Moore W.L.,
348.
A Polarization Model for Describing Group Preferences
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 108-118
 1991 Rao, V.R.
Steckel, J.H.
349.
Picture-based Persuasion Processes and the Moderating Role of Involvement
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 92-107
 1991 Miniard, P. W.
et al.,
350.
The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 84-91
 1991 Westbrook, R.A.
Oliver, R.L.
351.
Social Comparison and the Idealized Images of Advertising
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 71-83
 1991 Richins, M.L.
352.
Exploring Differences in Males' and Females' Processing Strategies
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 63-70
 1991 Meyers-Levy, J.
Maheswaran, D.
353.
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 52-62
 1991 Ratneshwar, S.
Chaiken, S.
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