haku: @indexterm Brands / yhteensä: 1643
viitteet: 345-354 / 1643
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 otsikkovuositekijä
345.
Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 159-182
 2005 Rhim, H.
Cooper, L.G.
346.
Use intention: how consumer perception counts
Admap
2005 : VOL. 40:3, p. 44-46
 2005 Okazaki, S.
Corcoran, S.
347.
The real case for brand-based investment
Admap
2005 : VOL. 40:3, p. 35-37
 2005 Muir, D.
348.
Diamond geezers
Business Strategy Review
2005 : SPRING, VOL 16:1, p. 22-27
 2005 Prince, M.
349.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
350.
Searching the web for global brands: how American brands standardise their web sites in Europe
European Journal of Marketing
2005 : VOL. 39:1-2, p. 87-109
 2005 Okazaki, S.
351.
The Piccolo Teatro of Milan: Theatre of Europe
International Journal of Arts Management
2005 : SPRING, VOL 7:3, p. 66-76
 2005 Colbert, F.
352.
Retail internationalisation: From formats to implants
European Management Journal
2005 : APR, VOL 23:2, p. 195-202
 2005 Burt, S. (et al.)
353.
Internationalisation of services brands: The role of leadership during the internal brand building process
Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 181-203
 2005 Vallaster, C.
Chernatony, L. de
354.
Dynamics of repeat buying for packaged food products
Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 37-61
 2005 Oliveira-Castro, J.M. (et al.)
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