haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 346-355 / 478
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346.
Ipsative Rescaling: An Answer to The Response Set Problem In Segmentation Analysis
Journal of Advertising Research
1987 : JUNE/JULY, VOL.27:3, p.37-42
 1987 Gurwitz, P.
347.
Six Steps to Success: A Strategy for Examining Potential Markets in the U. S.
Business Quarterly
1987 : Fall VOL. 52, No 2, p.101-103
 1987 Weymes, E.
348.
A simultaneous approach to market segmentation and market structuring.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 139-153
 1987 Grover, R.
Srinivasan, V.
349.
Marketing to Yuppies.
Advanced Management Journal
1987 : SUMMER, VOL. 52:3, p. 52-55
 1987 Combs, H. W.
Banks, M. C.
350.
Financial service segments : the seven faces of the affluent market.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 52-67
 1987 Stanley, T. J.
Moschis, G. P.
Danko, W. D.
351.
Parent-adult-child segments in marketing.
Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 38-42
 1987 Murphy, J. R.
352.
Market segmentation and corporate control.
Management Decision
1987 : VOL. 25:6, p. 36-44
 1987 Morden, A. P.
353.
La distribution alimentaire americaine.
Revue Francaise du Marketing
1987 : NOV-DEC, 5, p. 17-35
 1987 Tordjman, A.
354.
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 396-403
 1987 Kumar, A.
Dillon, W. R.
355.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
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