haku: @author Wright, P. / yhteensä: 40
viitteet: 35-40 / 40
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35.
Doing business in Islamic markets.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 34, 36, 38, 40
 1981 Wright, P.
36.
Product class advertising effects on first-time buyers' decision strategies.
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 176-188
 1980 Wright, P.
Rip, P. D.
37.
Message-evoked thoughts: persuasion research using thought verbalizations.
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 151-175
 1980 Wright, P.
38.
State-of-mind effects on the accuracy with which utility functions predict marketplace choice.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 277-293
 1980 Wright, P.
Kriewall, M. A.
39.
Concrete action plans in TV messages to increase reading of drug warnings.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 256-269
 1979 Wright, P.
40.
Effects of response instructions and question style on the ease of completing forms.
Journal of Occupational Psychology
1979 : SEP, VOL. 52:3, p. 209-226
 1979 Barnard, P. J.
Wright, P.
Wilcox, P.
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