haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 35-44 / 556
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 otsikkovuositekijä
35.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
36.
"Make measurable what is not so": consumer mix modeling for the evolving media world
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351
 2008 Hallward, J.
37.
Exploring the effectiveness of advertising in the ABC.com full episode player
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.320-328
 2008 Loughney, M.
Eichholz, M.
Hagger, M.
38.
Public responses to direct-to-consumer advertising of prescription drugs
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 30-41
 2008 Yuan, S.
39.
Television audience satisfaction antecedents and consequences
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 354-363
 2007 Lu, X.
Lo, H-P.
40.
An analysis of real world TV advertising tests: A 15-year update
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 341-353
 2007 Hu, Y.
Lodish, L.M.
Krieger, A.M.
41.
Information processing of advertising among young people: The elaboration likelihood model as applied to youth
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 326-340
 2007 Te'eni-Harari, T.
Lampert, S.I.
Lehman-Wilzig, S.
42.
Do measures of media engagement correlate with product purchase likelihood?
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 313-325
 2007 Kilger, M.
Romer, E.
43.
Application of a model for the effectiveness of event marketing
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 283-301
 2007 Martensen, A. (et al.)
44.
Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 270-282
 2007 Wilson, R.T.
Till, B.D.
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