haku: @journal_id 69 / yhteensä: 714
viitteet: 35-44 / 714
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 otsikkovuositekijä
35.
National culture and new product development: an integrative review (neue Produkte, Produktentwicklung)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72
 1996 Nakata, C.
Sivakumar, K.
36.
Emerging role of technology licensing in the development of global product strategy: conceptual framework and research propositions (Lizenzvertrag)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 73-88
 1996 Kotabe, M.
Sahay, A.
Aulakh, P. S.
37.
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands (neue Produkte, Verbraucherforschung)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 34-45
 1995 Alpert, F. H.
Kamins, M. A.
38.
The relationship between retail price promotions and regular price purchases (sales promotion, Konsumentenverhalten)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 83-90
 1995 Mulhern, F. J.
Padgett, D. T.
39.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
Journal of Marketing
1995 : APR, VOL. 59:2, p. 32-42
 1995 d'Souza, G.
Rao, R. C.
40.
Going to extremes: managing service encounters and assessing provider performance
Journal of Marketing
1995 : APR, VOL. 59:2, p. 83-97
 1995 Price, L. L.
Arnould, E. J.
Tierney, P.
41.
The comparative advantage theory of competition (Marketingtheorie)
Journal of Marketing
1995 : APR, VOL. 59:2, p. 1-15
 1995 Hunt, S. D.
Morgan, R. M.
42.
Influence strategies in buying centers (Verkaufsstrategie, Einkaufszentern)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 71-82
 1995 Venkatesh, R.
Kohli, A. K.
Zaltman, G.
43.
Order of entry and business performance. An empirical synthesis and reexamination
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 17-33
 1995 Szymanski, D. M.
Troy, L. C.
Bharadwaj, S. G.
44.
Learning orientation, working smart, and effective selling (Arbeitsmotivation, Arbeitsproduktivität, sales management, menschliche Leistungsfähigkeit)
Journal of Marketing
1995 : JUL, VOL. 58:3, p. 39-52
 1995 Sujan, H.
Weitz, B. A.
Kumar, N.
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