haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 352-361 / 556
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352.
Intervention analysis of a field experiment to assess the buildup effect of advertising.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 337-345
 1986 Krishnamurthi, L.
Narayan, J.
Raj, S. P.
353.
Using the theory of signal detection to improve ad recognition testing.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 327-336
 1986 Singh, S. N.
Churchill, G. A.
354.
Une rumeur de la publicite : la manipulation par les images subliminales.
Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 67-75
 1986 Kapferer, J. N.
355.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
356.
Effects of television commercial repetition, receiver knowledge, and commercial length : a test of the two-factor model.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 50-61
 1986 Rethans, A. J.
Swasy, J. L.
Marks, L. J.
357.
"Leveraged" decision making in advertising : the flat maximum principle and its implications.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 25-32
 1986 Tull, D. S.
Wood, V. R.
Duhan, D.
358.
Effects of a television and radio advertising ban : a study of the cigarrette industry.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227
 1986 Holak, S. L.
Reddy, S. K.
359.
The role of attention in mediating the effect of advertising on attribute importance.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 174-195
 1986 MacKenzie, S. B.
360.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
361.
What starch scores predict.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50
 1986 Zinkhan, G. M.
Gelb, B. D.
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