haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 354-363 / 1883
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 otsikkovuositekijä
354.
'Carry on smoking': public relations and advertising strategies of American and British tobacco companies since 1950
Business history
2005 : JULY, VOL. 47:3, p. 421-432
 2005 Courtwright, D.T.
355.
The hybrid split technique and onsite rewards
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 173-184
 2005 Roehm, H.A.
Roehm, M.L.
356.
Explicit, non-integrated product placement in British television programmes
International Journal of Advertising
2005 : VOL. 24:1, p. 95-111
 2005 Tiwsakul, R.
Hackley, C.
Szmigin, I.
357.
Towards a new definition of Integrated Marketing Communications (IMC)
International Journal of Advertising
2005 : VOL. 24:1, p. 7-34
 2005 Kliatchko, J.
358.
Die Einsatzmöglichkeiten vergleichender Werbung - eine empirische Analyse zur Wirkung des neuen Instruments
Betriebswirtschaft
2004 : SEP/OCT, VOL. 64:5, p. 591-620
 2004 Rennhak, C.
Schwaiger, M.
359.
The rise of media auditing
Admap
2004 : NOV, VOL. 39:10 (455), p. 42-43
 2004 Shain, R.
Shain, P.
360.
Sausages and modelling advertising
Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49
 2004 Weaver, K.
361.
ROI is dead: now bury it
Admap
2004 : SEP, VOL. 39:8 (453), p. 43-45
 2004 Ambler, T.
362.
Femininity in the 21st century
Admap
2004 : SEP, VOL. 39:8 (453), p. 28-30
 2004 Vascotto, C.
363.
Does day-after recall testing produce vanilla advertising?
Admap
2004 : JUN, VOL. 39:6 (451), p. 34-36
 2004 Kastenholz, J.
Young, C.
Kerr, G.
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