haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 36-45 / 1883
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36.
The effectiveness of post-release movie advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 305-328
 2011 Rennhoff, A.D.
Wilbur, K.C.
37.
The creative code: an organisational influence on the creative process in advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 283-304
 2011 Stuhlfaut, M.W.
38.
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
International Journal of Advertising
2011 : VOL. 30:2, p. 259-281
 2011 Hermann, J-L.
Walliser, B.
Kacha, M.
39.
Targeting without alienating: Multicultural advertising and the subtleties of targeted advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 233-258
 2011 Johnson, G.D.
Grier, S.A.
40.
The relationship model of Internet advertising effect
Journal of international marketing and marketing research
2011 : JAN, VOL. 36:1, p. 3-23
 2011 Wu, S-I.
Chen, J-H.
Liu, P-L.
41.
Match game
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 214-226
 2010 Prendergast, G.P.
Poon, D.
West, D.C.
42.
Listening solutions
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 197-213
 2010 Rappaport, S.D.
43.
The power of emotional appeals in advertising
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 169-180
 2010 Bülbül, C.
Menon, G.
44.
Assessing a new advertising effect
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 162-168
 2010 Zigmond, D.
Stipp, H.
45.
Direct-to-consumer advertising of pharmaceuticals as a matter of corporate social responsibility?
Journal of Business Ethics
2010 : JUN III, VOL. 94:2, p. 211-224
 2010 Pol, P.K.C. van de
Bakker, F.G.A. de
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