haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 36-45 / 222
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 otsikkovuositekijä
36.
The NASCAR phenomenon: Auto racing sponsorships and shareholder wealth
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 281-296
 2004 Pruitt, S.W.
Cornwell, T.B.
Clark, J.M.
37.
Living 'extreme': adventure sports, media and commercialisation
Journal of communication management
2004 : VOL. 9:2, p. 171-178
 2004 Puchan, H.
38.
Are small recipients overlooked by sponsors? An empirical note
Journal of Cultural Economics
2004 : MAY, VOL. 28:2, p. 143-156
 2004 Frank, B.
Geppert, K.
39.
Arts, culture and business: a relationship transformation, a nascent field
International Journal of Arts Management
2004 : FALL, VOL. 7:1, p. 57-69
 2004 McNicholas, B.
40.
The Olympics in Australia: museums meet mega and hallmark events
International Journal of Arts Management
2004 : FALL, VOL. 7:1, p. 34-44
 2004 Scott, C.
41.
Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport
Leisure Studies
2004 : JUL, VOL. 23:3, p. 267-281
 2004 Crompton, J.L.
42.
The gold standard
Accountancy
2004 : AUG, VOL. 134:1332, p. 44-46
 2004 Blyth, A.
43.
Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 199-213
 2004 Sander, M.
44.
Congruence effects in sponsorhip. The mediating role of sponsor credibility and consumer attributions of sponsor motive
Journal of Advertising
2004 : VOL 33:1, p. 29-42
 2004 Rifon, N. J. (et. al)
45.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
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