haku: @indexterm Test marketing / yhteensä: 57
viitteet: 36-45 / 57
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36.
Ad copy testing...diagnostic procedures for summarizing perceptual and executional impact.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 73-80
 1983 Green, P. E.
Schaffer, C. M.
37.
The significance of statistical significance tests in marketing research .
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 122-133
 1983 Sawyer, A. G.
Peter, J. P.
38.
Reliability of forced-exposure television copytesting.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 29-32
 1983 Adams, A.
Mehrotra, S.
Van Auken, S.
39.
Single versus multiple concept tests.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26
 1983 Trebbi, G. G.
Flesch, E. J.
40.
Campaign simulation via multiple exposure on-air copy testing.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 35-39
 1983 Donius, J. F.
41.
New product models for test market data.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 11-24
 1983 Narasimhan, C.
Sen, S. K.
42.
Making decision about launching new products.
Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 185-201
 1983 Factor, S.
Sampson, P.
43.
Publicite et tests comparatifs : influences respectives.
Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 49-58
 1982 Perrien, J.
Cheron, E.
44.
Respondent characteristics that affect copy-test attitudes scales.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 29-35
 1982 Rawlins schlinger, M. J.
45.
Testing persuasion by strategic positioning (a new method for ...).
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 37-42
 1982 Seggev, E.
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