haku: @indexterm brands / yhteensä: 1643
viitteet: 36-45 / 1643
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 otsikkovuositekijä
36.
An examination of branding advantage in export ventures
European Journal of Marketing
2011 : VOL 45:6, p. 910-935
 2011 Spyropoulou, S.
Skarmeas, D.
Katsikeas, C. S.
37.
Celebrity endorsement, brand credibility and brand equity
European Journal of Marketing
2011 : VOL 45:6, p. 882-909
 2011 Spry, A.
Pappu, R.
Cornwell, T. B.
38.
Branding new services in health tourism
Tourism review
2011 : VOL. 66:1/2 p. 90-106
 2011 Boga T. C.,
Weiermair K.,
39.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
40.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits: direct and indirect effects
European Journal of Marketing
2011 : VOL 45:1/2, p. 191-216
 2011 Bian, X.
Mountinho, L.
41.
Does puffery deceive? An empirical investigation
Journal of Consumer Policy
2011 : JUN, VOL. 34:2, p. 249-264
 2011 Gao, Z.
Scorpio, E.A.
42.
The changing of the golden guard
Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51
 2011 Auguste, G.
Gutsatz, M.
43.
Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
International Journal of Advertising
2011 : VOL. 30:2, p. 259-281
 2011 Hermann, J-L.
Walliser, B.
Kacha, M.
44.
Reexamination of attendee-based brand equity
Tourism Management
2010 : JUN, VOL. 31:3, p. 395-401
 2010 Lee, J-S.
Back, K-J.
45.
Do ethical values work? A quantitative study of the impact of fair trade coffee on consumer behavior
Journal of Business Ethics
2010 : DEC III, VOL. 97:4, p. 613-624
 2010 Cailleba, P.
Casteran, H.
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