haku: @journal_id 1668 / yhteensä: 273
viitteet: 36-45 / 273
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 otsikkovuositekijä
36.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
37.
Creative determinants of viral video viewing
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 349-368
 2010 Southgate, D.
Westoby, N.
Page, G.
38.
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348
 2010 Taylor, C.R.
39.
Negotiating subcultural authenticity through interpretation of mainstream advertising
International Journal of Advertising
2010 : VOL. 29:2, p. 303-326
 2010 Mikkonen, I.
40.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
41.
Exporting America, Usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
International Journal of Advertising
2010 : VOL. 29:2, p.245-278
 2010 Lwin, M.O.
Stanaland, A.J.S.
Williams, J.D.
42.
How consumer heterogeneity muddles the international advertising debate
International Journal of Advertising
2010 : VOL. 29:2, p. 221-244
 2010 Koslow, S.
Costley, C.
43.
How advertising strategy affects brand and USP recall for new brands and extensions
International Journal of Advertising
2010 : VOL. 29:2, p. 165-194
 2010 Dens, N.
Pelsmacker, P. de
44.
Towards stronger theory development in international advertising research
International Journal of Advertising
2010 : VOL. 29:1, p. 9-14
 2010 Taylor, C.R. (ed.)
45.
Green advertising revisited. Conditioning virtual nature experiences
International Journal of Advertising
2009 : VOL. 28:4, p. 715-739
 2009 Hartmann, P.
Apaolaza-Ibáñez, V.
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