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haku: @journal_id 69 / yhteensä: 714

viitteet: 362-371 / 714

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	otsikko	vuosi	tekijä
362.	The index of consumer sentiment toward marketing. Journal of Marketing 1986 : JUL, VOL. 50:3, p. 71-81	1986	Gaski, J. F. Etzel, M. J.
363.	Missing the boat and sinking the boat : a conceptual model of entrepreneurial risk. Journal of Marketing 1986 : JUL, VOL. 50:3, p. 58-70	1986	Dickson, P. R. Giglierano, J. J.
364.	Product diversity and firm performance : an empirical investigation. Journal of Marketing 1986 : JUL, VOL. 50:3, p. 43-57	1986	Varadarajan, P.
365.	Classifying products strategically. Journal of Marketing 1986 : JUL, VOL. 50:3, p. 24-42	1986	Murphy, P. E. Enis, B. M.
366.	Key success factors for manufacturers' sales promotions in package goods. Journal of Marketing 1986 : JUL, VOL. 50:3, p. 13-23	1986	Hardy, K. G.
367.	Competitive effects on technology diffusion. Journal of Marketing 1986 : JUL, VOL. 50:3, p. 1-12	1986	Robertson, T. S. Gatignon, H.
368.	A model for studying R & D-marketing interface in the product innovation process. Journal of Marketing 1986 : APR, VOL. 50:2, p. 7-17	1986	Gupta, A. Raj, S. P. Wilemon, D.
369.	The distorted mirror : reflections on the unintended consequences of advertising. Journal of Marketing 1986 : APR, VOL. 50:2, p. 18-36	1986	Pollay, R. W.
370.	The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing 1986 : APR, VOL. 50:2, p. 37-47	1986	Kahle, L. R.
371.	A consumer expenditure approach to estimating the size of the underground economy. Journal of Marketing 1986 : APR, VOL. 50:2, p. 48-60	1986	Mc Crohan, K. F. Smith, J. D.

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