haku: @indexterm Brands / yhteensä: 1643
viitteet: 364-373 / 1643
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 otsikkovuositekijä
364.
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Betriebswirtschaft
2004 : JAN/FEB, VOL. 64:1, p. 58-77
 2004 Bauer, H.H.
Mäder, R.
Valtin, A.
365.
Branding mountain destinations: the battle for "placefulness"
Tourism review
2004 : VOL. 59:1, p. 6-15
 2004 Williams, P. W.
Gill, A. M.
Chura, N.
366.
How to measure brand emotion
Admap
2004 : NOV, VOL. 39:10, (455), p. 32-34
 2004 Percy, L.
Hansen, F.
Randrup, R.
367.
Is TV advertising dead?
Admap
2004 : NOV, VOL. 39:10, (455), p. 20-22
 2004 Woodnutt, T.
Jack, F.
368.
The secret of multi-branding
Admap
2004 : NOV, VOL. 39:10, (455), p. 15-17
 2004 Sister, L. van
369.
Brand recognition: abstract shape, concrete success
Admap
2004 : JUN, VOL. 39:6, (451), p. 30-33
 2004 Laar, G. van de
Berg-Weitzel, L. van den
370.
Retail power - making or breaking the brand
Admap
2004 : JUN, VOL. 39:6, (451), p.24-26
 2004 Moore, B.
371.
What "the future" means for brands
Admap
2004 : MAY, VOL. 39:5 (450), p. 47-49
 2004 Landell-Mills, W.
372.
Determinants of brand equity for banking business application software products
International Journal of Technology Management
2004 : VOL. 28:1, p. 128-138
 2004 Srivastava, N.V.
Mookerjee, A.
373.
An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention
Journal of Asia-Pacific Business
2004 : AUG, VOL 5:3, p. 27-43
 2004 Ashill, N.J.
Sinha, A.
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