haku: @indexterm Advertising campaigns / yhteensä: 54
viitteet: 37-46 / 54
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37.
Are so-called successful advertising campaigns really successful?
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 25-31
 2000 Henderson Britt, S.
38.
Do you model ad awareness or advertising awareness?
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 32-36
 2000 Sutherland, M.
Friedman, L.
39.
Playing to win: marketing and public policy at odds over Joe Camel
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 155-167
 2000 Cohen, J.B.
40.
Competition winner. What do advertisements really do for brands?
International Journal of advertising
2000 : VOL. 19:2, p. 147-165
 2000 Broadbent S.,
41.
Effect of a buy-national campaign on member firm performance
Journal of Business Research
2000 : FEB, VOL. 47:2, p. 135-145
 2000 Fenwick, G. D.
Wright, C. I.
42.
Sales response to outdoor advertising
Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 7-18
 1999 Bhargava, M.
Donthu, N.
43.
Advertising wearout: What and how you measure matters
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 39-42
 1999 Stewart, D.W.
44.
Trazar el mapa del liderazgo de mercado.
Harvard-Deusto Marketing & Ventas
1999 : SEP-OCT, 34, p.28-33
 1999
45.
Auf der Suche nach einem tiefem Verständnis unserer Konsu- menten
Markenartikel
1999 : 3, p. 60-66
 1999 Camphausen, R.
46.
Wenn Werbung wirkt, dann aber erheblich.
Markenartikel
1999 : 3, p. 32-34
 1999 Kirschner, G.
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