haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 37-46 / 469
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37.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
38.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
39.
The informative and persuasive components of pharmaceutical promotion
International Journal of Advertising
2009 : VOL. 28:2, p. 313-349
 2009 Rod, M.
Saunders, S.
40.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
41.
Determinants of visual forms used in print advertising. A cross-cultural comparison
International Journal of Advertising
2009 : VOL. 28:1, p. 13-47
 2009 Bu, K.
Kim, D.
Lee, S-y.
42.
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: An exploratory study of the Chinese mobile phone market
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 295-314
 2009 Zhu, H. (et al.)
43.
Consumer perceptions of business ethical behavior in former Eastern block countries
Journal of Business Ethics
2008 : NOV I, VOL. 82:4, p. 919-928
 2008 Tsalikis, J.
Seaton, B.
44.
Consumers' willingness to pay for non-pirated software
Journal of Business Ethics
2008 : SEP II, VOL. 81:4, p. 715-732
 2008 Hsu, J.L.
Shiue, C.W.
45.
(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 1025-1039
 2008 Pereira Heath, M.T.
Heath, M.
46.
Consumption attitudes and adoption of new consumer products: a contingency approach
European Journal of Marketing
2008 : VOL. 42:1/2 p. 238-254
 2008 Wang, G.
Dou, W.
Zhou, N.
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