haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 371-380 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
371.
Situational effects of advertising repetition : The moderating influence of motivation, ability, and opportunity to respond.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 432-445
 1986 Batra, R.
Ray, M. L.
372.
Advertising effectiveness : across brands.
Journal of the Market Research Society
1986 : JAN, VOL. 28:1, p. 15-24
 1986 Broadbent, S.
Colman, S.
373.
An advertising control model of two state variables.
European Journal of Operational Research
1986 : JAN, VOL. 24:1, p. 77-84
 1986 Lignell, J.
Tuominen, M.
374.
Die wirtschaftliche impulswirkung von Sportgrossveranstaltungen - Eine empirische Analyse. (!SPORTING EVENTS)
Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 710-715
 1985 Schnedlitz, P.
375.
Advertising effectively in foreign markets.
Advanced Management Journal
1985 : AUTUMN, VOL. 50:4, p. 12-20
 1985 Diaz, R. M.
376.
Video cassette recorders : their impact on viewers and advertisers.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27
 1985 Harvey, M. G.
Rothe, J. T.
377.
Depth-interview techniques for creative advertising.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 29-37
 1985 Durgee, J. F.
378.
Trois cles pour une publicite plus competitive.
Revue Francaise du Marketing
1985 : OCT-DEC, 104, p. 91-97
 1985 Bourgery, M.
379.
Advertising and the residential demand for electricity.
Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408
 1985 Kaserman, D. L.
Mayo, J. W.
380.
The price and output of beer revisited.
Journal of Business
1985 : OCT, VOL. 58:4, p. 433-437
 1985 Lynk, W. J.
« edellinen sivu | seuraava sivu »
SCIMA