haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 372-381 / 478
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372.
The generalizability of psychographic market segments across geographic locations.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 18-27
 1986 Lesser, J. A.
Hughes, M. A.
373.
Identifying and qualifying industrial market segments.
European Journal of Marketing
1986 : VOL. 20:2, p. 8-21
 1986 Hlavacek, J. D.
Reddy, N. M.
374.
Segmenting a business market for a professional service.
Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 13-21
 1986 Lynn, S. A.
375.
Segmenting the commuter aircraft market with cluster analysis.
Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 1-12
 1986 Robles, F.
Sarathy, R.
376.
Anpassung der Vertriebsorganisation an schrumpfende Märkte.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : FEB, VOL. 38:22, p. 107-122
 1986
377.
Homogeneity and heterogeneity in stochastic models of brand choice behavior.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 263-272
 1985 Givon, M.
Horsky, D.
378.
Market segmentation : a classic solution for an industrial products company. ( *ECOM )
Planning Review
1985 : JUL, VOL. 13:4, p. 28-34
 1985 Kharabe, P. S.
Sardessai, V. M.
379.
Empirically testing a disaggregate choice model for segments.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 462-467
 1985 Censch, D. H.
380.
Developing and using a customer profile data bank.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 255-268
 1985 Meredith, L.
381.
Variety seeking, market partitioning and segmentation.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 117-127
 1985 Givon, M.
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