haku: @journal_id 1343 / yhteensä: 429
viitteet: 372-381 / 429
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 otsikkovuositekijä
372.
A study of "best" versus "average" buyer-seller relationships
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 13-21
 1997 Paun, D. A.
373.
Relational exchange: A review of selected models for prediction matrix of relationship activities
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 5-12
 1997 Fontenot, R. J.
Wilson, E. J.
374.
Does environmental advertising reflect integrated marketing communications?: an empirical investigation
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 225-232
 1996 Carlson, L.
375.
Exploring decision-making approaches and responsibility for developing marketing communications strategy
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 217-224
 1996 Phelps, J.
Harris, T.
Johnson, E.
376.
Integrated marketing communications: new role expectations and performance issues in the client-ad agency relationship?
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 207-216
 1996 Beard, F.
377.
How agencies can support integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 201-206
 1996 Gronstedt, A.
378.
Rising from the ashes of advertising
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 173-182
 1996 Rust, R.
Varki, S.
379.
Integrated marketing communications and the evolution of marketing thought
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 155-162
 1996 Hutton, J.
380.
Market-back approach to the design of integrated communications programs: a change in paradigm and a focus on determinants of success
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 147-154
 1996 Stewart, D.
381.
The inevitability of integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 139-146
 1996 Schultz, D.
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