haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 373-382 / 556
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373.
An advertising control model of two state variables.
European Journal of Operational Research
1986 : JAN, VOL. 24:1, p. 77-84
 1986 Lignell, J.
Tuominen, M.
374.
Die wirtschaftliche impulswirkung von Sportgrossveranstaltungen - Eine empirische Analyse. (!SPORTING EVENTS)
Betriebswirtschaft
1985 : NOV/DEC, VOL. 45:6, p. 710-715
 1985 Schnedlitz, P.
375.
Advertising effectively in foreign markets.
Advanced Management Journal
1985 : AUTUMN, VOL. 50:4, p. 12-20
 1985 Diaz, R. M.
376.
Video cassette recorders : their impact on viewers and advertisers.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27
 1985 Harvey, M. G.
Rothe, J. T.
377.
Depth-interview techniques for creative advertising.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 29-37
 1985 Durgee, J. F.
378.
Trois cles pour une publicite plus competitive.
Revue Francaise du Marketing
1985 : OCT-DEC, 104, p. 91-97
 1985 Bourgery, M.
379.
Advertising and the residential demand for electricity.
Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408
 1985 Kaserman, D. L.
Mayo, J. W.
380.
The price and output of beer revisited.
Journal of Business
1985 : OCT, VOL. 58:4, p. 433-437
 1985 Lynk, W. J.
381.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
382.
Does attitude toward the ad affect brand attitude under a brand evaluation set?
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198
 1985 Gardner, M. P.
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