haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 374-383 / 1883
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374.
Decay effects in online advertising: Quantifying the impact of time since last exposure on branding effectiveness
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 327-332
 2004 Havlena, W.J.
Graham, J.
375.
Internet and magazine advertising: Integrated partnerships or not?
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 317-326
 2004 Kanso, A.M.
Nelson, R.A.
376.
How to plan campaigns
Admap
2004 : VOL. 39:9, p. 85
 2004
377.
Temporary architectures of learning: knowledge governance in project ecologies
Organization Studies
2004 : NOV, VOL. 25:9, p. 1491-1514
 2004 Grabher, G.
378.
Can optimisers provide a lifeline for media?
Admap
2004 : VOL. 39:2, p. 32-35
 2004 Jarvis, T.
McElroy, B.
379.
The advertising market in a product oligopoly
Journal of Industrial Economics
2004 : SEP, VOL. 52:3, p. 327-348
 2004 Dukes, A.
380.
How to use existing channels to target customers
Admap
2004 : VOL. 39:11, p. 40-42
 2004 Greenyer, A.
381.
Radio as the 'brand conversation' medium
Admap
2004 : VOL. 39:11, p. 28-30
 2004 Ingram, A.
Barber, M.
382.
The benefits of synergy: moving money into radio
Admap
2004 : VOL. 39:11, p. 24-27
 2004 Peacock, J.
383.
How radio ads affect consumers
Admap
2004 : VOL. 39:11, p. 20-23
 2004 Peacock, J.
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