haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 376-385 / 478
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 otsikkovuositekijä
376.
Anpassung der Vertriebsorganisation an schrumpfende Märkte.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : FEB, VOL. 38:22, p. 107-122
 1986
377.
Homogeneity and heterogeneity in stochastic models of brand choice behavior.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 263-272
 1985 Givon, M.
Horsky, D.
378.
Market segmentation : a classic solution for an industrial products company. ( *ECOM )
Planning Review
1985 : JUL, VOL. 13:4, p. 28-34
 1985 Kharabe, P. S.
Sardessai, V. M.
379.
Empirically testing a disaggregate choice model for segments.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 462-467
 1985 Censch, D. H.
380.
Developing and using a customer profile data bank.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 255-268
 1985 Meredith, L.
381.
Variety seeking, market partitioning and segmentation.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 117-127
 1985 Givon, M.
382.
A review of industrial market segmentation research and a proposal for an integrated segmentation framework.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 101-115
 1985 Cheron, E. J.
Kleinschmidt, E. J.
383.
The new demographics and market fragmentation.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 64-75
 1985 Zeithaml, V. A.
384.
Labour market segmentation and women's employment : a case-study from the United Kingdom.
International Labour Review
1985 : MAY-JUN, VOL. 124:3, p. 267-280
 1985 Craig, C.
Garnsey, E.
Rubery, J.
385.
Export stimulation : a segmentation study of the exporting problems of Australian manufacturing firms.
European Journal of Marketing
1985 : VOL. 19:2, p. 53-72
 1985 Barrett, N. J.
Wilkinson, I. F.
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