haku: @journal_id 1343 / yhteensä: 429
viitteet: 376-385 / 429
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 otsikkovuositekijä
376.
Integrated marketing communications: new role expectations and performance issues in the client-ad agency relationship?
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 207-216
 1996 Beard, F.
377.
How agencies can support integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 201-206
 1996 Gronstedt, A.
378.
Rising from the ashes of advertising
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 173-182
 1996 Rust, R.
Varki, S.
379.
Integrated marketing communications and the evolution of marketing thought
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 155-162
 1996 Hutton, J.
380.
Market-back approach to the design of integrated communications programs: a change in paradigm and a focus on determinants of success
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 147-154
 1996 Stewart, D.
381.
The inevitability of integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 139-146
 1996 Schultz, D.
382.
The role of affect in consumer satisfaction judgments of credence-based services
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 71-84
 1996 Alford, B.
Sherrell, D.
383.
Top-down versus bottom-up sales tactics effects on the presentation of a product line
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 51-62
 1996 Donoho, C.
Swenson, M.
384.
On the front lines: stress, conflict, and the customer service provider
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 41-50
 1996 Boles, J.
Babin, B.
385.
Market segmentation based on age and attitude toward the past: concepts, methods, and findings concerning nostalgic influences on customer tastes
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 27-40
 1996 Holbrook, M.
Schindler, R.
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