haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 377-386 / 556
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377.
Depth-interview techniques for creative advertising.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 29-37
 1985 Durgee, J. F.
378.
Trois cles pour une publicite plus competitive.
Revue Francaise du Marketing
1985 : OCT-DEC, 104, p. 91-97
 1985 Bourgery, M.
379.
Advertising and the residential demand for electricity.
Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408
 1985 Kaserman, D. L.
Mayo, J. W.
380.
The price and output of beer revisited.
Journal of Business
1985 : OCT, VOL. 58:4, p. 433-437
 1985 Lynk, W. J.
381.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
382.
Does attitude toward the ad affect brand attitude under a brand evaluation set?
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198
 1985 Gardner, M. P.
383.
The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 129-141
 1985 Chebat, J. C.
Picard, J.
384.
The characteristics of high-trial new-product advertising.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 11-16
 1985 Olson, D.
385.
Using test scores to guide the content analysis of TV materials.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 17-23
 1985 Rust, L. W.
386.
Heavy hints for heavy ups.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4 SUPPL. , p. 3-6
 1985 Crimmins, J.
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