haku: @journal_id 1343 / yhteensä: 429
viitteet: 379-388 / 429
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 otsikkovuositekijä
379.
Integrated marketing communications and the evolution of marketing thought
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 155-162
 1996 Hutton, J.
380.
Market-back approach to the design of integrated communications programs: a change in paradigm and a focus on determinants of success
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 147-154
 1996 Stewart, D.
381.
The inevitability of integrated communications
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 139-146
 1996 Schultz, D.
382.
The role of affect in consumer satisfaction judgments of credence-based services
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 71-84
 1996 Alford, B.
Sherrell, D.
383.
Top-down versus bottom-up sales tactics effects on the presentation of a product line
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 51-62
 1996 Donoho, C.
Swenson, M.
384.
On the front lines: stress, conflict, and the customer service provider
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 41-50
 1996 Boles, J.
Babin, B.
385.
Market segmentation based on age and attitude toward the past: concepts, methods, and findings concerning nostalgic influences on customer tastes
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 27-40
 1996 Holbrook, M.
Schindler, R.
386.
The interaction between price and long-run variables in a multinational brand market
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 1-14
 1996 Kim, C.
387.
New product development cycle time: the influence of project and process factors in small manufacturing companies.
Journal of Business Research
1996 : JUN, VOL. 36:2, p. 179-202
 1996 LaBahn, D.
Ali, A.
Krapfel, R.
388.
Turnaround in small firms: an assessment of efficiency strategies
Journal of Business Research
1996 : JUN, VOL. 36:2, p. 169-178
 1996 Chowdhury, S.
Lang, J.
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