haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 38-47 / 265
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38.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
39.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
40.
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 229-240
 2003 Yi, Y.
Jeon, H.
41.
The asymmetric information model of state dependence
Marketing Science
2002 : FALL, VOL. 21:4, p. 435-454
 2002 Moshkin, N.V.
Shachar, R.
42.
Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas time
Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 37-53
 2002 O'Cass, A.
Clarke, P.
43.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
44.
Brand extension and customer loyalty: evidence from the lodging industry
Cornell Hotel and Restaurant Administration Quarterly
2002 : AUG, VOL. 43:4, p. 5-16
 2002 Jiang, Weizhong
Dev, Chekitan S.
Rao, Vithala R.
45.
A dynamic model of customer loyalty to sustain competitive advantage on the Web
European Management Journal
2002 : JUN, VOL. 20:3, p. 299-309
 2002 Verona, G.
Prandelli, E.
46.
Creating effective logos: insights from theory and practice
Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 58-64
 2002 Kohli, C.
Suri, R.
Thakor, M.
47.
Dimensions of customer loyalty: separating friends from well wishers
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 47-59
 2002 Baloglu, S.
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