haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 38-47 / 244
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38.
Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework
European Journal of Marketing
2002 : VOL. 36:4, p. 417-432
 2002 Moutinho, L.
Davies, F.
Hutcheson, G.
39.
Academic and practitioner theories of marketing
Marketing theory
2002 : VOL. 2:1, p. 133-143
 2002 Cornelissen, J.
40.
Teaching marketing theory a hermeneutic approach
Marketing theory
2002 : VOL. 2:1, p. 115-132
 2002 November, P.
41.
Beyond the intention-behaviour mythology: an integrated model of recycling
Marketing theory
2002 : VOL. 2:1, p. 29-114
 2002 Davies, J.
Foxall, G. R.
Pallister, J.
42.
Towards a critical multicultural marketing theory
Marketing Theory
2002 : JUN, VOL. 2:2, p. 207-236
 2002 Burton, D.
43.
Research on ending exchange relationships: a categorization, assessment and outlook
Marketing Theory
2002 : JUN, VOL. 2:2, p. 165-188
 2002 Tähtinen, Jaana
Halinen, Aino
44.
Idea logics and network theory in business marketing
Journal of Business-to-Business Marketing
2002 : VOL. 9:3, p. 27-48
 2002 Welch, C.
Wilkinson, I.
45.
Trust production and privacy concerns on the Internet: a framework based on relationship marketing and social exchange theory
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 111-118
 2002 Luo, X.
46.
Robert Bartels and the History of Marketing Thought
Journal of Macromarketing
2001 : DEC, VOL. 21:2, p. 156-163
 2001 Shaw, E. H.
Tamilia, R. D.
47.
Timews square, Disneyphobia, HegeMickey, the Ricky Principle, and the downside of the entertainment economy: it's fun-dumb-mental
Marketing Theory
2001 : VOL 1:2, p. 139-163
 2001 Holbrook, M.B.
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