haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viitteet: 38-47 / 249
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38.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
39.
Conceptualization and measurement of multidimensionality of integrated marketing communications
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 222-236
 2007 Lee, D.H.
Park, C.W.
40.
Buyer satisfaction with relational exchange across the relationship lifecycle
European Journal of Marketing
2007 : VOL. 41:7/8, p. 915-938
 2007 Terawatanavong, C.
Whitwell, G.J.
Widing, R.E.
41.
Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty
European Journal of Marketing
2007 : VOL. 41:7/8, p. 836-867
 2007 Caceres, R.C.
Paparoidamis, N.G.
42.
Trust determinants and outcomes in global B2B services
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1096-1116
 2007 Doney, P.M.
Barry, J.M.
Abratt, R.
43.
The impact of psychological contracts on trust and commitment in supplier-distributor relationships
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1053-1072
 2007 Kingshott, R.P.J
Pecotich, A.
44.
Trust and reliance in business relationships
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1016-1032
 2007 Mouzas, S.
Henneberg, S.
Naude, P.
45.
Use of relationship marketing programs in building customer-salesperson and customer-firm relationships:Differential influences on financial outcomes
International Journal of Research in Marketing
2007 : SEP, VOL. 24:3, pp. 210-223
 2007 Palmatier, R.W (et al.)
46.
The application of stakeholder theory to relationship marketing strategy development in a non-profit organization
Journal of Business Ethics
2007 : OCT, VOL. 75:2, p.115-135
 2007 Knox, S.
Gruar, C.
47.
Web-based permission marketing: segmentation for the lodging industry
Tourism Management
2007 : DEC, VOL 28:6, p. 1408-1416
 2007 Brey, E. T. (et al.)
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