haku: @indexterm marketing management / yhteensä: 608
viitteet: 38-47 / 608
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38.
Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 991-1011
 2007 Ryals, L.
Dias, S.
Berger, M.
39.
Design and marketing connections: creating added value
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 929-957
 2007 Bruce, M.
Daly, L.
40.
Design-intensive born globals: a multiple case study of marketing management
Journal of Marketing Management
2007 : VOL. 23:9-10, p.877-899
 2007 Falay, Z. (et al.)
41.
Market orientation and design orientation: a management model
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 861-876
 2007 Moll, I (et al.)
42.
Can design improve the performance of marketing management?
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 815-827
 2007 Kristensen, T.
Grønhaug, K.
43.
Sustainable tourism marketing at a World Heritage site
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 253-264
 2007 Gilmore, A.
Carson, D.
Ascencao, M.
44.
A role theoretic view of product-market strategy execution: in investigation of mid-level marketing managers
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 223-236
 2007 Thorpe, E. R.
Morgan, R. E.
45.
The perils and opportunities of communicating corporate ethics
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p.267-290
 2005 Schlegelmilch, B.B.
Pollach, I.
46.
Captivating company: dimensions of attractiveness in employer branding
International Journal of Advertising
2005 : VOL. 24:2, p.151-172
 2005 Berthon, P.
Ewing, M.
Hah, L.L.
47.
Going global: how local origin affects brand strategy
Admap
2005 : VOL. 40:5, p. 37-39
 2005 Polak, E.
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