haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 383-392 / 556
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 otsikkovuositekijä
383.
The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable.
International Journal of Research in Marketing
1985 : VOL. 2:2, p. 129-141
 1985 Chebat, J. C.
Picard, J.
384.
The characteristics of high-trial new-product advertising.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 11-16
 1985 Olson, D.
385.
Using test scores to guide the content analysis of TV materials.
Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 17-23
 1985 Rust, L. W.
386.
Heavy hints for heavy ups.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4 SUPPL. , p. 3-6
 1985 Crimmins, J.
387.
A continuing study of magazine environment, frequency, and advertising performance.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33
 1985 Chook, P. H.
388.
Shorter units : risk-responsability reward.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 9-19
 1985 Mord, M. S.
Gilson, E.
389.
Correlates of successful advertising campaigns : the manager's perspective.
Journal of Advertising Research
1985 : AUG-SEPT, VOL. 25:4, p. 34-39
 1985 Korgaonkar, P. K.
Bellenger, D. N.
390.
When you wish upon a star.
Fortune
1985 : AUG 19, VOL. 112:4, p. 50-55
 1985 Sherman, S. P.
391.
The distraction hypothesis and radio advertising.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69
 1985 Nelson, J. E.
Duncan, C. P.
Frontczak, N. T.
392.
The changing language of a consumer society : Brand name usage in popular American novels in the Postwar Era.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 927-938
 1985 Friedman, M.
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