haku: @indexterm Brands / yhteensä: 1643
viitteet: 385-394 / 1643
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 otsikkovuositekijä
385.
How radio ads affect consumers
Admap
2004 : VOL. 39:11, p. 20-23
 2004 Peacock, J.
386.
Anti-Americanism and the implications for marketing
Admap
2004 : VOL. 39:1, p. 43-45
 2004 Woodnutt, T.
Jack, F.
387.
Brands, buzz and business
Admap
2004 : VOL. 39:1, p. 15-17
 2004 Hughes, M.
388.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
389.
Measuring customer-based restaurant brand equity: investigating the relationship between brand equity and firms' performance
Cornell Hotel and Restaurant Administration Quarterly
2004 : MAY, VOL. 45:2, p. 115-131
 2004 Kim, W.G.
Kim, H-B.
390.
Exporing the emotional territory for brands
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 388-403
 2004 Woods, R.
391.
Peer pressure and poverty: exploring fashion brands and consumption symbolism among children of the British poor
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 347-359
 2004 Elliot, R.
Leonard, C.
392.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
393.
Building e-loyalty of lodging brands: avoiding brand erosion
Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 133-142
 2004 Miller, B.
394.
Mergers, brand competition, and the price of a pint
European Economic Review
2004 : JUN, VOL. 48:3, p. 617-643
 2004 Pinkse, J.
Slade, M. E.
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