haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 388-397 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
388.
Shorter units : risk-responsability reward.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 9-19
 1985 Mord, M. S.
Gilson, E.
389.
Correlates of successful advertising campaigns : the manager's perspective.
Journal of Advertising Research
1985 : AUG-SEPT, VOL. 25:4, p. 34-39
 1985 Korgaonkar, P. K.
Bellenger, D. N.
390.
When you wish upon a star.
Fortune
1985 : AUG 19, VOL. 112:4, p. 50-55
 1985 Sherman, S. P.
391.
The distraction hypothesis and radio advertising.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69
 1985 Nelson, J. E.
Duncan, C. P.
Frontczak, N. T.
392.
The changing language of a consumer society : Brand name usage in popular American novels in the Postwar Era.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 927-938
 1985 Friedman, M.
393.
Special advertising tracking : studies issue.
Journal of Advertising Research
1985 : FEB-MAR, VOL. 25:1, p. 15-64
 1985
394.
The interaction of advertising and evidence.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 763-770
 1984 Deighton, J.
395.
Analysis of the impact of executional factors on advertising performance.
Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 23-26
 1984 Stewart, D. W.
Furse, D. H.
396.
Try to make us smart before you call us stupid.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 9-11
 1984 MacDougall, M. D.
397.
Advertising spokesperson effects : an examination of endorser type and gender on two audiences.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 33-41
 1984 Freiden, J. B.
« edellinen sivu | seuraava sivu »
SCIMA