haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 389-398 / 1883
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389.
Digital screen advertising
Admap
2004 : VOL. 39:1, p. 27-29
 2004 Bell, N.
390.
Web-empowered selling
Admap
2004 : VOL. 39:1, p. 24-26
 2004 George Tompkins, P.
391.
Retailers and ad agencies - worlds apart?
Admap
2004 : VOL. 39:1, p. 20-23
 2004 Calcraft, H.
392.
Let's go shopping
Admap
2004 : VOL. 39:1-2, p. 18-19
 2004
393.
Brands, buzz and business
Admap
2004 : VOL. 39:1, p. 15-17
 2004 Hughes, M.
394.
Sociocultural meanings in visually standardized print ads
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1113-1129
 2004 Callow, M.
Schiffman, L.G.
395.
Factors predicting the effectiveness of celebrity endorsement advertisements
European Journal of Marketing
2004 : VOL. 38:11-12, p. 1509-1526
 2004 Silvera, D.H.
Austad, B.
396.
Will agencies ever get (or understand) IMC?
European Journal of Marketing
2004 : VOL. 38:11-12, p.1417-1436
 2004 Kitchen, P.J. (et al.)
397.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
398.
Context effects in marketing practice: tha case of mood
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 304-314
 2004 Bakamitsos, G.A.
Simokos, G.J.
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