haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 389-398 / 469
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 otsikkovuositekijä
389.
Deuxieme seminaire de methodologie de la recherche en marketing.
Enseignement et Gestion
1981 : WINTER, 20, p. 51-53
 1981 Guignard, M.
390.
Consumer perceptions of comparative price advertisements.
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 416-428
 1981 Della-Bitta, A. J.
Monroe, K. B.
McGinnis, J. M.
391.
Ideational Item/You Can Defend Advertising - But Not Every Advertisement.
Business Horizons
1981 : SEP-OCT, VOL. 24:5, p. 33-37
 1981 McNeal, J. U.
392.
Are product attribute beliefs the only mediator of advertising effects on brand attitude?
Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 318-332
 1981 Mitchell, A. A.
Olson, J. C.
393.
On using voice analysis in marketing research.
Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 350-355
 1981 Nighswonger, N. J.
Martin, C. R. jr.
394.
Les consommateurs francais face a la publicite.
Revue Francaise de Gestion
1981 : MAY-AUG, 31, p. 94-107
 1981 Piquet, S.
395.
Construct validity: a review of basic issues and marketing practices.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 133-145
 1981 Peter, J. P.
396.
Integrating compositional and decompositional analyses to represent the intervening role of perceptions in evaluative judgements.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 13-28
 1981 Holbrook, M. B.
397.
Linking product features to perceptions: self-stated versus statistically revealed importance weights.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 80-86
 1981 Neslin, S. A.
398.
A longitudinal study of the attitudes of Finnish consumers toward the products and associated marketing practices of various selected countries.
Liiketaloudellinen aikakauskirja
1980 : VOL. 29:4, p. 252-268
 1980 Darling, J.R.
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