haku: @journal_id 1742 / yhteensä: 80
viitteet: 39-48 / 80
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 otsikkovuositekijä
39.
"Red time is me time": advertising, ambivalence, and women's magazines
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 35-45
 2003 Stevens, L.
Maclaran, P.
Brown, S.
40.
Men, dogs, guns, and cars: the semiotics of rugged individualism
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 9-22
 2003 Hirschman, E. C.
41.
Peer evaluation and readership of influential contributions to the advertising literature
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 65-75
 2002 Beard, F. K.
42.
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 53-64
 2002 Liu, Y.
Shrum, L. J.
43.
Consumer response to a firm's endorser (dis)association decisions
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 41-52
 2002 Louie, T. A.
Obermiller, C.
44.
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 25-40
 2002 Moorman, M.
Neijens, P. C.
Smit, E. G.
45.
Understanding program-induced mood effects: decoupling arousal from valence
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 15-26
 2002 Shapiro, S.
MacInnis, D. J.
Park, W.
46.
The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 1-13
 2002 Phillips, B. J.
McQuarrie, E. F.
47.
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 83-95
 2002 Edwards, S.M.
Li, H.
Lee, J-H.
48.
Choosing the right mix of on-line affiliates: How do you select the best?
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 69-81
 2002 Papatla, P.
Bhatnagar, A.
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